AUTOMECHANIKA DUBAI 2024,UAE

EXHIBITION OVERVIEW

Automechanika is a professional and one of the largest auto parts exhibitions in the world. In 2024, it was grandly held in World Trade Center,Dubai, which attracts near 2,000 exhibitors and more than 50,000 visitors from all over the world. As one of the most influential professional auto parts exhibitions in the Middle East, this event brought numerous industry leaders in the automotive aftermarket together, providing an excellent platform for global brands to showcase their latest products and technologies.

ABOUT ULTRAFORCE

EXHIBITION NAME: AUTOMECHANIKA DUBAI 2024,UAE

EXHIBITION TIME: 2024.12.10-12.12

EXHIBITOR:ULTRAFORCE OFFROAD TIRES CO., LIMITED

BOOTH NUMBER:SA-I 21

Ultraforce is a new brand launched in China, 2024. Positioning in mid to high-end and rooted in excellence, Ultraforce is dedicated to providing every consumer and enthusiasts with tires that excel in performance, durability and superior traction. Not only meeting the daily driving performance needs but also stand as the ultimate companions for the off-road adventures.

Designed by our professional engineer team with 10+ years experience in off-road tires, our tires are known for the high quality and aggressive design. Wider tread, more squared shoulder, distinctive stone ejectors lead to a higher performance.

PRODUCT PERFORMANCE &CUSTOMER FEEDBACK

For this time, we displayed our SUV series-AT&RT, PCR/UHP and Commercial tires.The high-performance & all-terrain tires-AT-X,RT-X, were particularly eye-catching during the exhibition. We use advanced rubber formula technology, effectively enhancing wear resistance and grip, providing drivers with a safer and more stable driving experience under various road conditions.

Our booth are visited by thousands of visitors,some of them highly praised the outlook of our tires. They said “It’s so cool, and I never see this kind of design before.” The other customer who are also a racer love the sidewall design very much, who said “Many brands don’t pay much effort to design the sidewall. If my friend see your tires, he’s gonna kiss it.” 

The other ones pay more attention to quality, of course, they’re also satisfied after our team showed the data and made a detailed introduction.Compared with the common brands in the market, our tire weights are more competitive, which is also one of our advantages.

SUMMARY

Thanks to the success of this exhibition, Ultraforce not only increased our brand awareness among customers but also got the chance to negotiate with with many potential business partners. And from the feedback of customers at the exhibition, Ultraforce has great potential in the market and is expected to become another super off-road tire brand after MAXXIS. In the future, we will stick to initial heart and strive to live up to all of our customer’s trust and expectations.